Sr. Marketing Manager

Sr. Marketing Manager
Nashville, TN
Published
May 3, 2021
Location
Nashville, TN
Job Type
Category

Description

SHR Talent is currently seeking a full-time Sr. Marketing Manager on behalf of a client in Nashville, TN. The successful individual will be a seasoned digital marketer with strong SEO skills who understands all aspects of digital marketing, possesses some knowledge of publicity, & understands the felt need of the consumer through online selling. The Sr. Marketing Manager is responsible for the development of effective marketing campaigns across all platforms with focus on SEM/SEO utilization, & will work with the Sr. Director to strategize and manage strategic planning for product releases to ensure the team achieves its marketing and annual fiscal goals.

This opportunity is temporarily remote due to Covid and will require working onsite a couple of days a week eventually. Applicants must be able to work a hybrid schedule.

Responsibilities

  • Develop individual, targeted marketing campaigns for approximately 30-35 titles annually. Set measurable goals for success.
  • Define target keyword lists, optimize existing content and collaborate with content and web developers to implement ongoing initiatives.
  • Help the team identify market trends and felt needs of readers
  • Collaborate on new product launches and product updates
  • Develop, manage schedule for, write and distribute Marketing and Publicity updates (MPUs).
  • Identify opportunities into which our authors/books may be inserted and thus exposed to consumers via various outlets, and craft marketing strategy appropriate for each outlet.
  • Create marketing strategy, marketing implementation, run digital marketing campaigns, managing social media, e-mail marketing, other things digital marketing for our titles.
  • Develop innovative ideas to connect customer needs with our titles using content marketing and other initiatives
  • Proactively participate in regular editorial meetings and pub boards
  • Collaborate on new product launches and product updates
  • Manage the marketing budget for assigned titles and coordinate the activities of others that may be involved in each project, such as outsourced PR firms

 

Qualifications

Experience:

  • 6+ years of marketing experience, including social media, email, & digital marketing

Knowledge:

  • Experience in creating and executing marketing strategy
  • Solid understanding of the digital marketing landscape
  • Proven track record in basic SEO keyword research
  • Experience in lead generation, brand strategy, and marketing analytics
  • Experience in presentations to small and large groups
  • Some experience with PR and content marketing initiatives helpful
  • Solid project management experience
  • Understanding of the publishing industry, authors and/or content, preferred
  • Able to identify trends in the publishing/communication industry
  • Working knowledge of leading authors & agents preferred
  • Experience serving the Christian market in publishing or related field preferred
  • Book experience or great interest in reading/books preferred, with Christian content being a huge plus

Education:

  • Bachelor’s degree in marketing, digital marketing, communications, or related field required
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