Social Media Specialist

Social Media Specialist
Clarksville, TN
Published
November 18, 2020
Location
Clarksville, TN
Job Type
Category

Description

SHR Talent is currently representing a well-established manufacturing company in its search for a Social Media Specialist! This is a full-time opportunity that will join the company’s Marketing Department in its Clarksville, TN office.  The Social Media Specialist will have experience managing social media marketing strategies including the promotion of ongoing organic content, amplification of brand identity, and the growth of engaged community across all platforms. The successful candidate in this role will be a hungry, creative, and knowledgeable social media fan looking to work on some of the most incredible products in the industry...If you love writing, creating and strategizing, we want to hear from you!

Responsibilities:

  • Responsible for creating and administering monthly newsletter (via Mailchimp)
  • Play a key role on the marketing team in creating and contributing to digital, advertising, and marketing strategies on all social media platforms
  • Work closely with the design team to capture content for use across various channels, purposes, and goals. Content must be planned/evaluated against strategic goals to ensure content distributed is on brand and driving momentum to achieve goals
  • Understands the targeted audience for each social channel
  • Write, develop, and strategize online content production and scheduling in line with promotions, campaigns, and brand strategy to further build brand familiarity
  • Generate, edit, publish, and share content daily (original text, images, video, and HTML)
  • Build meaningful connections and encourage community members through dialog and messaging
  • Assist in the creation and operation of online community, develop online campaigns, maintain and improve community engagement
  • Perform research of social media to use in the company’s specific industry
  • Understands competitors’ strategies
  • Research connections with influencers related to interior design industry
  • Be on top of the latest digital marketing trends
  • Monitor site metrics, respond to reader comments, and oversee creative design
  • Monitor profitability and performance of existing products and services
  • Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach

 

Qualifications & Skills:

The requirements listed above are representative of the knowledge, skill, and/or ability required.

 

Must have skills:

  • Strong visual storytelling skills and exceptional attention to detail
  • Community management
  • Trend awareness
  • Embracing channel diversity
  • Determining KPIs
  • Analytics
  • Understanding and managing SEO
  • Utilizing social media ads
  • Time-management

Preferred:

  • Interior design industry knowledge
  • Flooring industry knowledge

 

Education and Experience:

  • Bachelor’s degree in Marketing, Communications, PR, or related field, with a minimum of 2 years of experience in digital marketing and social media that delivered growth
  • Motivated, professional, and flexible with the ability to react quickly when the need arises.
  • Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
  • Knowledge of project management and web design best practices
  • Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
  • Ability to effectively present marking information and respond to questions from groups of managers, clients, and customers
  • Excellent oral and written communication skills with proven track record
  • Effective creative thinking, analytical, entrepreneurial spirit, problem-solving, results-oriented, and decision-making skills

 

 

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