Marketing Manager

Marketing Manager
Nashville, TN
Published
April 28, 2021
Location
Nashville, TN
Job Type
Category

Description

SHR Talent is currently seeking a full-time Marketing Manager on behalf of a client in Nashville. This opportunity is temporarily remote due to Covid and will require working onsite a couple of days a week once it is safe to do so. Applicants must be willing to work in the office eventually. The successful candidate in this role will have strong partnership/interpersonal skills, as the Marketing Manager will collaborate with colleagues in marketing, editorial, and sales to deliver the best possible customer experience.

 

Responsibilities:

  • Understanding of online retail metadata and consumer behavior
  • Product page copy analysis and copywriting updates
  • Development and execution of keyword research and strategies for book products
  • Present recommendations on keyword opportunities, campaign structure, and targeting to all levels of publishing teamsand leadership.
  • Execute online product page and metadata optimization for campaigns as it pertains to assigned publishing team
  • Utilize reporting and dashboards to successfully communicate the effectiveness of efforts through established KPI’s
  • Identify, analyze, and educate on key trends for assigned publishing team

 

Qualifications

Knowledge: 

  • Working knowledge of consumer search patterns and methods of improving product findability is preferred but not required.
  • Solid understanding of AB testing and execution.
  • Proficient verbal and written communication knowledge.
  • Working knowledge of sales cycle funnels and working understanding of messaging differences in top of funnel strategies through consumer purchase.

 

Work Experience:

  • 4-5 years of experience in marketing or other related field.
  • Preferred candidates will possess recent online/digital marketing responsibilities.

 

Education:

  • Bachelor’s degree in advertising, English, communications, marketing, digital media or a related field and proven track record in basic SEO keyword research.
  • Knowledge of online retail.

 

Industry Knowledge:

  • Knowledge of company’s family of authors is preferred but not required.
  • Publishing industry experienced is not necessary.

 

Skills:

  • Proficient in keyword research tools, Google trends, Excel/Powerpoint, working knowledge of analytical tools, excellent communications/writing skills, creative thinking and excellent organization skills.
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