Marketing & Business Development Coordinator

Marketing & Business Development Coordinator
Nashville, TN
September 16, 2020
Nashville, TN
Job Type


SHR Talent is currently representing a well-established Tennessee-based law firm in its search for a full-time Marketing & Business Development (MBD) Coordinator! This position will serve as the liaison between the Healthcare and Corporate Practice groups and the marketing & business development functions within the department.


  • Develop a deep understanding of practice group goals and coordinate with Practice & Business Development Managers (P&BDM) and Managing Directors (MD) on implementation of marketing and business development tactics
  • Create business development materials for attorneys and track progress/results of new business pitches
  • Assist in the development of responses for requests for proposals (RFPs)
  • Maintain, update and develop general business development materials and content, including work experience and transaction lists
  • Support efforts to collect work experience which is maintained across multiple platforms, and report progress to third party sources (e.g. league tables)
  • Oversee and coordinate practice group seminars,  events, and webinars from start to finish, including working with P&BDM and MD, along with attorneys on program content and agenda development, mailing lists and invitations, presentation materials, registration, CLE credit applications as needed, etc.; work closely with conference services department regarding logistics
  • Develop and maintain targeted lists for practice group mailings, events, email alerts, etc.; Coordinate with Marketing Manager, Technology on list maintenance
  • Maintain business development activities in InterAction (CRM) for prospects and clients
  • Assist P&BDM and MD on various marketing and branding initiatives (e.g. digital creative assets, collateral, etc.)
  • Support sponsorship execution (e.g. collateral, logistics, etc.)
  • Track and maintain practice-specific key performance indicators (KPIs) for presentation to firm management, MDs and practice heads
  • Assist in content development and distribution through digital platforms – including social media, blog, firm website, e-newsletters, etc. – and print media
  • Assist Marketing Manager, Communications in public relations efforts, as well as attorney rankings, award submissions and directory submissions
  • Track practice group trends and client news for MD and attorneys
  • Coordinate and attend practice group luncheons (assist in preparing meeting agendas and scheduling, along with other event details)
  • Meet weekly with designated P&BDMs and MDs


The Business Development Coordinator will meet the following qualifications:

  • Bachelor's degree (B. A. or B. S.) and 3-5 years of related experience and/or training, experience within the legal or professional services field preferred
  • Ability to prioritize, work independently, and be proactive
  • Exceptional project management and organizational skills with strong attention to detail
  • Strong interpersonal skills that allow the ability to work with a variety of attorneys and administrative staff, and the professional presence and demeanor to represent the firm
  • Strong written and oral communications skills
  • Strong work ethic and flexibility to meet the demands of the position
  • Working knowledge of Word, Outlook and Excel
  • Working knowledge of digital marketing
  • Ability to learn and utilize additional software applications (CRM, marketing Automation, web tools, etc)
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